Today for Tech class we made a TSC all about our product. I based my product on 3 criterions: Taste, Appearance and Profit. For taste I wanted to rate the sweetness or blandness, and the freshness of the ingredients. With appearance, I want the packaging to be judged and to see if people find it appetizing or not. Lastly for profit, I wanted to see if it was priced unreasonably and if a lot of profit is earned and I got all the money I spent producing my product if not more. This all sums up to an overall grade.
I got back all my surveys and now I have an idea on what my customers tastes are. These are what I think about the results of each survey question:
1.When walking through a bazaar, which would you buy: gelato, pizza, sushi or a pastry
- majority answered gelato, so I think that my customers have a sweet tooth and like desserts which is good since Oreos are both.
2. Do you like Oreos?
- all answered yes, except for one person who felt like going against the grain. This is excellent because many would like to eat Oreos.
3. Would you eat Oreos if they were fried in batter?
- all except two answered yes, which is also great since majority would be willing to try my product out.
4. What kind of Oreo is your favorite?
- most said Golden Oreos. Second to that was classic Oreos. Now I have an idea on what Oreos my customers would like to eat fried.
5. Would you rather eat Fried Chips Ahoy! Cookies, Snickers or Oreos?
- almost everyone said Fried Oreos, so now I am really reassured that many are willing to try my product.
6. Would you rather snack on fried Oreos… hot and newly taken out of the skillet or cold and kept in the fridge?
- majority said hot and newly taken out of the skillet so now I know I have to serve my Oreos fresh and steamy.
7. Do you prefer Filipino food or American junk food?
- majority said American junk food, which is good since Oreos are American and junk food.
8. Would you pay 75 pesos for three fried Oreos? If no, then how much
- all said no except for three. 9 out of 12 said the perfect price would be 50 pesos. This is great because now I know how to price my product.
9. Have you tried a fried dessert before?
- majority said yes. This kind of disappointed me because I thought my product was uncommon and really out of this world. Though I think many of the survey-takers tried the Fried Oreos in polo club.
10. Are you adventurous and open to trying new things?
- everybody said yes which is a good sign!
We made an ideal customer portrait. Since I will be selling Fried Oreos, my desirable customer will be young and carefree. I doubt older or even young, health-conscious adults will want to buy my Oreos because they will feel guilty after eating. Adventurous people will also want to buy because fried Oreos are something new and out of the ordinary. Those who have a sweet tooth are also more likely to be attracted to my Fried Oreos because they will be very sugary and yummy. Since we will be selling in Beacon Academy and Beacon School, students or teachers are most likely to buy so I made sure to put a picture representing the schools as well.
September 14, 2011
Today my class went to the library. Ms. Gagatiga presented us a powerpoint all about surveys. She showed us methods on how to conduct surveys and types of surveys as ell This really helped me because now I have a much clearer idea on how I am going to do my survey to determine the likes and dislikes of people for Fried Oreos. Now I know who my target customer is.
Knowing that the people who will be buying my product will all be in the Philippines, I have decided to put a lot of sugar on my product - which is Fried Oreos. Most Filipinos have a sweet tooth. Try suman, pandesal, bibingka or any Filipino delicacy and you will see that it is packed with sweetness.
Narrowing my market to Beacon Academy, I am thinking of putting pictures of the students and teachers on my product’s collage. This will catch the attention of the Beacon Griffins and lure them to buy my product. If the people of Beacon are health-conscious I can persuade them with an appealing design and food that smells delicious.
Both Filipinos and foreigners will be able to enjoy my Oreos unless they dislike fried, sweetened things. Mainly my target market are people who are adventurous and like trying new things.
The first video was all about product analysis and design. It showed the research and thought that is needed to create a product. You can’t just make macaroni necklaces and start selling it for 600 pesos each. The customer also matters A LOT and the outcome of a product must be based on the target customer’s liking.
The second video focused on the social, moral, environmental and legal matters that come with making a product. It says in the video - “Design does not take place in a bubble. It’s influenced by the world around you.” You have to be respectful to people’s opinions and not create a product that will offend a whole lot of people. You also have to think about the environment and create a product that won’t be too harmful to the environment and possibly even benefit the environment.
Design all sprouts from an idea. This idea evolves into a sketch, then into a blueprint, then into the physical product.
In my last tech class, we watched ‘Objectified’, a documentary all about design. It was fascinating and showed the meticulous work that goes on behind our everyday things. Designers and heads of large companies were interviewed as well.
Once the documentary was finished, we had a harkness discussion about the origin of design. It was my first ever harkness and I was a little overwhelmed, so I just kept my mouth shut the whole time.
The discussion was very interesting and my classmates had a lot of good points. They listed examples of major companies and their marketing strategies. Also the quality of products nowadays was brought up. They also spent a lot of time discussing how the Apple products are continuously evolving so that consumers are forced to buy the newest piece of technology and spend more and more money.
Design is everywhere, both good and bad. I have this really annoying table in my room. It’s badly made and has a metallic handle with a sharp corner that always snags on my clothes and scratches my skin whenever I get near it. It’s gotten to a point where I taped cotton to the corners so now its appearance is completely ruined. It really gets on my nerves. I quote my tita who says that studios are now all about ‘material wealth’ and not ‘material’.